In the world of online advertising Pay per Click is one of the most vital things. It’s a platform that runs websites and is also responsible to make them hit the charts.
Why so much importance is given to this technique is the reason stated above – it gets the website its correct position in the eyes of search engines.
However, Quality is the most vital thing here. It’s because it takes into account several factors. Like the click-through rate – it is equal to the number of clicks divided by the number of impressions.
Then there is the Maximum cost per click (CPC) which is the maximum bid placed on any keyword. After this comes the Ad Text which is equivalent to the relevancy of an advertisement in relation to the keyword added to the website.
A landing page is another factor that is taken into account. The landing page makes sure that whatever content is added to the account is relevant to the landing or running page.
Page Per Click Advertising Technique
Page per click advertisement is a form of digital marketing that includes adding a number of things. All these things when placed properly make a website run. The first step in this process is keyword selection.
The technique involves finding the correct keywords and adding those which give the best Return on Investment. Keyword matching is another technique that plays a crucial role here. It includes working on factors like a broad match, exact match, and negative match as well. Position preferences of advertisements are just another trick to work on.
According to Koning-corp Digital Marketing study placing appropriate advertisements at perfect places makes a huge difference. They are the ones which generate more visitors as advertisements are there to increase the interest of a visitor.
Language is one of the most crucial PPC tricks. This is because not everyone is efficient in English and there are those who prefer to write in their own language. This is in co-relation to the country or region one is targeting.
Page per click techniques involve other things too like Ad scheduling, working on Google Networks, keyword bidding. In addition to all these, what is included is tracking. Tracking is essential as it helps in knowing how beneficial various techniques have been for the website.
It helps one make out if they have been really beneficial or should there be alterations in the techniques added to add profit. Tracking includes Conversion tracking and Cross Channel Tracking.
Conversion tracking is to monitor conversions from a visitor to a paying customer or determining own conversions like a series of webpage views or signing up for a newsletter. Cross Channel Tracking on the other hand is tracking other online advertising campaigns through Google Ad words Account and Yahoo Search Marketing.
The last step in this process is setting up analytics monitoring. It involves tracking visitors on daily basis, visit and page view tracking, overall keyword conversion, ad version testing, language tracking, and so on. All of these techniques of Pay per Click Advertising when applied to a website make it reach the top listing of search engines.