These days it’s not just independent bloggers or journalists or mainstream media websites that are blogging. Brands have taken to blogging as well. Everyone from a small business to big websites have a blog now. Sure enough, there are many benefits to websites maintaining a blog. We at Laava do too and these are our reasons.
1) It’s a good showcase of the company background
While ads help people under the products on offering, blogs from a company help make a connection between the products and the company that makes them.
2) You can describe your products in greater details
For many ecommerce sites, a blog serves an opportunity to describe your products in greater details, with superior copy and no words restrictions, with other media to support the description. For us at Laava, we use the blog to explain our gadgets. Because while Facebook allows us to say “buy our wireless Flash Drives ”, it’s the blog that gives us an opportunity to describe how the flash drive works, how to use it, linking reviews by others if any and inserting relevant videos.
3) It serves as a communication hub for the company
We can announce what we’re working on, showcase our company culture and allow guest posts by our customers. All this helps the customer understand that we are an active company and there’s a lot going on to bring them the products they see on our front.
4) It’s good for SEO:
Needless to say, writing interesting content on our blog brings additional traffic to our website. And who knows someone may come for content, but end up shopping! It’s happened a few times. Having strategic articles related to our keywords also helps our rank better on Google search as Google builds a stronger connection between you and your keywords.
5) It keeps our existing customers engaged
We focus on retaining our existing customers as much as like to gain new ones. So, we regularly post useful content from blog on our social media and our emails. This way the customers don’t feel like they’re always being bombarded with spam, but being shared useful and interesting content.
Recently we shared a blog post 9 Car Accessories Every Lyft Or Uber Driver Should Carry In The Car which was very well received amongst the Uber community.